The agricultural sector now lives in a world context of almost total trade liberalization and global competition. It becomes crucial to innovate in order to compete.More than ever before, consumer needs must be taken into account and environmental constraints must be addressed, in accordance with demanding social standards and on the basis of food safety.It is in this difficult situation in which we live that we must see innovation as a fundamental factor. This change will provide the tools needed for the agricultural sector to emerge. To this end, we have launched a set of innovative solutions focused on cost reduction and decision support, integrated in an IOT Platform that allows global vision and performance.